Tips for Blog Posting
1. Don’t Duplicate Content
If you are selling apples on your website you have probably already got a page about Apples. So don’t create blog posts that cover the same subject with a variety of different guises. Titles like “why do people eat apples?”, “Why do doctors recommend apples?”, if your site is about apples then that should have all been covered in sections (not individual pages) on the main body of your website already. Find something else that is associated to what you are offering or selling, but don’t use blog posts to retell what should already be on your site.
2. Don’t Use Long Titles
So use titles like 10 Tips for Blog Posting – Not I would like to suggest 10 good tips for writing your blog posts, or what a wonderful summer we had in 1976 and havent had one since. A title is meant to be the main point or summary of your page – not a long sentence. Keep them short and to the point.
3. Don’t just write stuff for the sake of it.
If you have a personal blog then for sure write any old tosh. You probably have a few good friends who pat you on the back and tell you how marvellous it is, but seriously? think about who you are writing for, and why? Your posts should be a minimum of 300 words – more is better. If you aren’t writing something informative that’s quite hard to do unless you really are writing it because you feel you are blogging, but you arent actually thinking about what purpose it serves. Most of us with blogs are offering goods or services – they are not personal blogs, and you aren’t JK Rowling with a fan base of readers. Most site visitors won’t even get as far as your blog. If they do then don’t bore them with your opinions on the world – they can get all that from Facebook.
4. Pages are better than blogs.
It isn’t homework. It isnt’t a monthly chore. It should be about complementing your already content rich pages. If a subject is important enough and on topic then it should be on your main site as a page. Yes search engines like to see an active site, but they also like to see an active, content rich main site. Too many people want to grab a nice picture and waffle to fill in what they see as another page on their site. A blog post isn’t a page – and pages are truly what you should be concentrating on.
5. Write Good Blog Posts.
If you are struggling to put together 400 words then how great do you think the content really is, or again are you just filling in space because you think you should be blogging? Don’t stuff the post with keywords either. If your site covers the topic already – do not repeat the same page but in a different way. Either come up with a new associated topic or leave well enough alone. Google loves content, but it can spot repeated content on a site very easily.
6. Allowing People to Comment on your Blogs.
Personally I wouldn’t. Unless you have a blog that is used by others in your industry as an interactive resource then what you will get is this. Possibly 5 genuine blog comments over a 12 month period, in addition to every seller of Viagra and get rich quick scheme under the sun until your email box is full of spam comments. You can use a spam stopper but it wont stop the flow and you are just setting your website up as a target. If people truly have something worthwhile to add then let them email you directly – and then add their comments, don’t leave your site wide open as a dumping ground. It will also be seen by Google that you are getting many visitors until it takes into account that the majority are spam bots and then that will start to hurt your site results.